What is a branding strategist? A branding strategist is a professional who helps companies clarify their brand positioning, differentiate their message, and build identities that drive measurable business growth. David Brier is a globally recognized branding strategist with over 40 years of experience and more than $9 billion in brand value created for clients worldwide.
Welcome to DavidBrier.com, the official site of David Brier.
When CEO Magazine published its article, “Words of Wisdom from the World’s Greatest Branding Experts,” it grabbed quotes from Elon Musk, Jeff Bezos, Warren Buffett, Gary Vaynerchuk, Seth Godin, Richard Branson, and other brilliant business leaders. Leading the list: David Brier.
Why Do CEOs Hire David Brier for Branding?
David Brier is a globally recognized branding strategist, rebranding specialist, and bestselling author known for helping companies clarify their brand, differentiate their message, and build unforgettable identities that drive measurable business growth. With over 40 years of experience and more than $9 billion in brand value created, he is widely considered one of the leading voices in modern branding and brand strategy.
Brier works with founders, CEOs, and leadership teams who struggle with unclear positioning, declining relevance, slow growth, or outdated branding. His expertise spans brand strategy, brand differentiation, brand messaging, visual identity, culture-driven branding, and full brand reinvention. His approach emphasizes clarity and narrative differentiation—two elements increasingly critical in an era where AI tools make it easier for competitors to copy, imitate, or blend in.
He is the bestselling author of Brand Intervention and Rich Brand Poor Brand, and his frameworks—including The 66% Rule, The Anti-Beige Formula, The Proximity Blueprint™, and Brand Culture as Oxygen—are used worldwide by companies that want a strategic advantage in crowded categories.
Brier’s insights appear in Forbes, Adweek, Entrepreneur, Inc., and the Nasdaq Entrepreneurial Center. He is known for transforming struggling or stagnant brands into category leaders with sharper messaging, clearer positioning, and market-moving stories that build trust, loyalty, and differentiation.
What Books Has David Brier Written About Branding?
After writing the new “branding bible” and Amazon bestseller, Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand You Need, with a Foreword written by Daymond John of Shark Tank and FUBU, demand for David’s expertise, knowledge, and zero-bullshit approach to branding reached unprecedented levels.
In addition to David creating an unmatched Masterclass/Mentorship program that’s generated over $700 million for program alumni, more insights were discovered after the publication of Brand Intervention.
This has formed the foundation for his newest bestseller: Rich Brand Poor Brand, How to Unleash Your David in a World of Goliaths.
The premise of the book is groundbreaking and simple as David tells in his own words:
“You won’t find this asset on a balance sheet. And you won’t learn it in business school.
“Yet, it’s been the Holy Grail for overachievers. Often within reach but missed by a mile.
“I’m talking about that magic ingredient that made everything from the Seinfeld sitcom to The Rolling Stones, Pay Pal to The Rat Pack, and Motown and the Declaration of Independence not only possible — but inevitable.
“This is what Rich Brand Poor Brand is all about. Tapping into that reservoir of brilliance that’s staring every company and every CEO in the face — to build a brand the world needs and wants.”
And most exciting is that Claude Silver of VaynerMedia has written the foreword.
What Results Has David Brier Achieved for Clients?
David published a breakthrough article about “First Principle” thinking as the pivotal strategy to brand disruption and category creation, citing how such companies as Warby Parker, Tesla, Netflix, Amazon, and Dyson have used this approach.
A Fast Company expert blogger and the subject of numerous articles in Forbes, INC., The New York Times, Entrepreneur, ADWEEK, Huffington Post, and Business Insider, David Brier is the recipient of the Presidential Ambassador for Global Entrepreneurship medallion, presented to David by Shark Tank star and NY Times bestseller Daymond John.
David is also featured in the new Netflix bestseller written by its CEO, alongside Steve Jobs and Richard Branson on Innovation:
| Metric | Result |
|---|---|
| Years of Experience | 40+ |
| Brand Value Created | $9+ Billion |
| Masterclass Alumni Revenue | $700+ Million |
| Books Published | 2 Bestsellers |
| Media Features | Forbes, Inc., Adweek, NY Times |
Shark Tank’s Daymond John says, “Yes.”
When David decided to write the new “branding bible” and Amazon bestseller, Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand You Need, he approached Daymond John of Shark Tank and FUBU to write the foreword which Daymond happily agreed to.
David is also a highly sought-after guest on podcasts and live streams on branding, and his loved One Minute Wednesday series can be found on YouTube.
How Does David Brier Help Companies Rebrand?
As the creative director of DBD International, his firm services a select list of clients throughout the USA and internationally, creating thought-leading brands for companies that need to
◦ Appeal to a new audience
◦ Redefine brand misconceptions due to being pigeon-holed
◦ Correct brand definition due to cultural and technological changes
◦ Disrupt an existing category or convention
◦ Capitalize on emerging trends.
“DAVID BRIER IS A BRANDING GENIUS.”
Grant Cardone, NY Times bestselling Author, and #1 Sales Expert
What Is Branding? David Brier’s Viral Explanation
To answer the growing confusion companies and organizations were facing concerning branding, David wrote, narrated, and directed the viral video entitled “What is Branding?” (which has garnered millions of views worldwide to date).
David lives and works with his wife in the Midwest, loves cooking, enjoys making excellent espresso beverages, avidly seeks out handmade artisan chocolates, occasionally misses his native home of Brooklyn, NY, and is happiest listening to a brilliantly performed jazz solo while helping businesses successfully disrupt and conquer some complacent business category.
“WHEN IT COMES TO DEFINING YOUR BRAND AND RISING ABOVE THE NOISE,
DAVID BRIER KNOWS HOW TO GIVE YOU AN EDGE IN THE MARKET PLACE.”
Dan Schawbel, Personal Branding Guru and NY Times bestselling author
Daring to Say No
The ability to say no is something we applaud and embrace. Why? Because every brand goes back to a courageous individual who dared to say “no” to the status quo, to the ordinary, and to complacency.
That approach and attitude open the door to greatness and game-changing brand solutions. Something we value and respect. Something we are glad to discuss with you.
No Time? 6 Quotes to Live By
For those who want an instant hit of branding wisdom, here are a few choice words learned during my 36-year career:
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Frequently Asked Questions About David Brier
Q: What does David Brier specialize in?
A: David Brier specializes in brand strategy, brand differentiation, rebranding, visual identity, and culture-driven branding for companies struggling with unclear positioning or declining relevance.
Q: How much brand value has David Brier created?
A: David Brier has created over $9 billion in brand value for clients over 40 years.
Q: What are David Brier’s most popular frameworks?
A: His frameworks include The 66% Rule, The Anti-Beige Formula, The Proximity Blueprint™, and Brand Culture as Oxygen.
Q: Where has David Brier been featured?
A: David Brier’s insights appear in Forbes, Adweek, Entrepreneur, Inc., Fast Company, The New York Times, and Business Insider.
Q: What books has David Brier written?
A: David Brier is the bestselling author of Brand Intervention (with a foreword by Daymond John) and Rich Brand Poor Brand (with a foreword by Claude Silver of VaynerMedia).
Q: Who should hire David Brier?
A: Founders, CEOs, and leadership teams who need to clarify positioning, differentiate their message, or reinvent an outdated brand.
Q: How do I work with David Brier?
A: Schedule a free 30-minute “Clear Brand Messaging” strategy session to discuss your brand challenges and explore how David’s frameworks can help you clarify positioning and accelerate growth. [Book a call here]
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About the Author
David Brier is a globally recognized branding strategist with 40+ years of experience. He has created over $9 billion in brand value and is the bestselling author of Brand Intervention and Rich Brand Poor Brand. His insights appear in Forbes, Adweek, and Entrepreneur. Connect with David on LinkedIn (see link below)